It has a lot to do with market research and what your competitors do (you’ll often want to be found for the same keywords!). Such apps can be categorized under Real Estate or Lifestyle. On-metadata factors are the ones that are under the control of the developer: title, developer name, description, icon, screenshots, feature graphic. So, ASO is not only about traffic, it’s also about conversion. Consequently, everybody wants the highest rankings in Google App Store, because you get more app downloads. This is why you need to perform an A/B test before implementing any change in the listing elements that are affecting the conversion rate.
You will work on different elements of your listing, to improve both visibility and conversion rate to install. That is quite a good deal of applications, isn’t it? Sounds like a great news for all smart gadgets users out there, but not as good for app developers. ASO for Google Play: To sum up. ASO for Google Play: To sum up. Is it a brokerage app? Or for sourcing clients and buyers. Google Play Store algorithm seems to be more complicated when comparing to Apple App Store.